Not a closed-door lab, but a hub. Three letters that describe its nourishing philosophy. Our Innovation Hub seeks to be the cradle of a sustainable future to be built together. The future of pharmaceutical packaging and, more generally, the world of healthcare, involving us, our clients, suppliers and partners. It is with them that we work, every day, according to the principles of the circular economy, seeking to anticipate and interpret the changes taking place and seizing new opportunities in an effort to generate value for the entire network.
Telemedicine, digital therapies, e-health: the new health ecosystem is increasingly connected and linked to the application of digital technologies. A scenario where smart packaging will become increasingly prevalent: packaging that allows the pharmacist to quickly determine whether a drug is counterfeit, or instruct people on how to take a drug using Augmented Reality or in the Metaverse, thus eliminating medication errors in hospitals and enabling the patient to adhere precisely to the prescribed treatment without forgetting or having any doubts—and, why not, while having fun.
A metamorphosis that is already taking place: that of the role of pharmacies throughout the territory. Once a space primarily dedicated to dispensing medicines, pharmacies are now emerging as service providers, expanding their offer for all-round personal care: care services, health education and prevention campaigns, bookings for examinations and visits, analyses and tests, but also personalised beauty, sports, and wellness advice. An “open” place where the patient becomes a real consumer, guided towards product knowledge. A place where packaging plays a key role.
The home has become one of the places where people spend most of their time, with many services primarily managed within the patient’s own four walls. Even those related to healthcare. With a view to strengthening territorial healthcare, we are moving towards expanding the range of services provided in the home or through telemedicine. A trend with the potential to both enhance the efficiency of the national healthcare system and improve the care experience. It is precisely in this type of scenario that packaging moves away from its “wrapping” dimension to become a key tool in understanding and respecting the concept of patient care.
Packaging is one of the main communication tools used by companies to draw consumers’ attention towards their products, primarily at the retail level. Its technical function is now almost taken for granted, while its aesthetic and communicative function is set to play an increasingly central role: to convey clear information using a simple, universal language, but also to engage the consumer and communicate a brand identity. Packaging has thus essentially evolved into a design object, and its associated artwork will therefore become increasingly important to its design.